We consult closely with our clients to craft a campaign strategy. Our spirit is entrepreneurial and our ideas make the best of our clients’ budgets.
Specialising in planning and buying, we are able to plan and buy at the same, and often better, rates as larger agencies. Not being tied to an agency deal, especially in TV, gives us an unprecedented freedom and flexibility across the many channels available when planning and buying with Sales houses. Rather than being restricted in so many ways like a larger agency, we can deliver a personalised, more tailored plan for each client, making the best of the many multi-media options available, thus improving the chances of success for each and every campaign.
We work hard and develop long-term relationships with our clients to the point where many of them are good friends. Our vast experience in media means we have already built strong relationships with the media owners. Our in-depth knowledge of DRTV and branding is invaluable when improving ROI and product awareness. Four Chairs also plan and buy other media such as Press/Radio/Outdoor and online campaigns to your required budget and can advise you on the most cost-effective strategy for your advertising in order to maximise the efficiency of every pound you spend.
Four Chairs Advertising is owned and run by Terry Rose who has over thirty years experience in media. Terry spent over sixteen years at ITV and Sky Sales where he ran different groups from Major Brand Advertisers to smaller agencies that needed his help and knowledge. His experience saw him promoted to running the ROI and DRTV sales floor across Sky, thus broadening his knowledge by gaining a total understanding of all aspects of response driven TV campaigns.
He then moved to a Kent-based advertising agency which had an annual turnover of £1.6m when he joined. His knowledge and experience saw them rise to £36m a year and become a PLC within six years.
In 2008 he decided to set up Four Chairs Advertising based in Kent as he wanted to offer clients a 100% personal, tailored media service based on his all-round knowledge of both sides of the business.