Television is a high-impact medium. It delivers immediacy, mass coverage, flexibility, movement, colour and crucially, spot-by-spot accountability. TV ensures that an advertiser’s message reaches a chosen target audience in an effective but cost-efficient way.
And now every advertiser, however small their budget, can access its power.
If you ask people what their favourite ad is, 99.9% of them will talk about a TV ad. That’s because TV ads are memorable and enjoyable. But maybe you think it’s beyond your reach, too expensive and too complicated? Well, Four Chairs is delighted to tell you that these fears are unfounded. You may be thinking you would like to use TV but don’t know where to start. Again we can help you step by step, from production to getting your ad on TV with a well-planned and targeted campaign.
WE WORK WITH SOME OF THE LARGEST NAMES IN THE INDUSTRY
Sky – ITV – CH4 – Turner – Eurosport – RTL Media – Ethnic media sales – Many international stations
You may wonder how investing in TV can benefit your business? It’s exciting, emotional, engaging and has the ability to bring a brand to life. With the average viewer watching over 3 1/2 hours a day, it gives you the opportunity to build scale and power. What’s more, TV is memorable. Ask someone to recall their favourite ad and 9 times out of 10, it’s going to be a TV ad. With the best return on investment and the ability to connect with viewers unlike any other media, TV is an exciting and proven vehicle in driving results for your brand. Its also not as expensive as you think, with budgets starting from £2k .
Local Advertising on TV
Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
You can also use regional advertising by using ITV
One of ITV’s biggest USPs for advertisers is our regional flexibility. ITV is the only broadcaster that allows advertisers to target consumers on a national, macro, regional and micro region level on a with large impacts