WWTH have been a client for eight years with Four chairs.
WWTH wanted to show the qualities of timeshare and all it has to offer. We succeeded this task in various ways.
- A 40 second ad showing the cost of timeshare
- A 60 second ad explaining the way timeshare works.
Sponsorship of the Travel Channel from “buy timeshare with worldwide”, to sponsoring of the channel in five hour slots per day.
We created a Spanish themed month which proved very successful. This concentrated on a Spanish theme sponsorship, which fed to a Spanish themed micro site on the Travel Channel web site. Also we had “Eating around the world” sponsorship and competition, which again grabbed the audience attention sales.