We tailor digital campaigns to the target audience so making less wastage within the digital marketplace. We start with test budgets to fully understand the potential across the many premium sites that we operate on.

Four Chairs will work with advertisers to understand their strategy in the digital space which will then allow us to set the metrics for success. In an area that is performance driven, KPI’s around cost per acquisition and cost per lead can be set, which then allows us to find the specific audience across premium sites within the market. Operating initially on test budgets, this enables us to identify the target audience with the significant data at our disposal and then purchase the impressions, scaling up as we demonstrate the efficiency within our buying.