0800 Reverse are aiming for the 7-19 market. Their aim is to make them aware that, if they run out of credit on their mobile phone, they can still call home by using 0800 Reverse. This highly successful concept of engaging teenagers and younger children has been achieved by the way of a 30 second advert. This shows teenagers on a night out, when a girl wants to call her Dad and has no credit on her phone.
This ad was accepted by the CH4 comedy gala team to go forward to be used in the “special ad breaks by the Carrs”. This was transmitted in the CH4 special in June ’11, followed by slots on 4OD and shown widely across YouTube.