The challenge was to generate registrations to the MadBid website as quickly as possible via TV. This has been achieved and continues to grow at a steady rate with MadBid seen regularly across the Satellite platform. This frequency has maximised brand awareness and ROI for the client.
We work very closely with their marketing department and have forged a strong relationship on all fronts which has helped MadBid achieve its goals.
MadBid are number one in the e-commerce category of The Guardians Tech Media Invest 2010, and one of the Top 30 technology companies in the UK.