WWTH have been a client for eleven years with Four chairs.
WWTH wanted to show the qualities of timeshare and all it has to offer. We succeeded this task in various ways.
A 40 second ad showing the cost of timeshare
A 60 second ad explaining the way timeshare works.
Sponsorship of the Travel Channel from “buy timeshare with worldwide”, to sponsoring of the channel in five hour slots per day.
We created a Spanish themed month which proved very successful. This concentrated on a Spanish theme sponsorship, which fed to a Spanish themed micro site on the Travel Channel web site. Also we had “Eating around the world” sponsorship and competition, which again grabbed the audience attention sales.
We have now moved to press adverts and national and local radio in the last three years.