We launched White Glo toothpaste into the UK via Boots using TV, magazines & POS. We have worked very closely with Famous Brands who successfully launched the White Glo brand in Boots and manages the Brand as a ‘virtual office’ for them in the UK.
Famous Brands also plan and manage the promotional campaigns within Boots stores, so making their introduction in to the UK a very smooth process. The White glo launch has been the one of most successful dental launch in Boots for years. Working together we have managed all White glo’s media expectations within the first two years. We ran a TV campaign against other major brands in the same month and still kept market share with much smaller budgets than our competitors.
We have had continual magazine presence throughout the year with great PR and editorials.